Take a walk down the street, around the corner, or even across town, and what do you see? You see banks of all shapes and sizes, from small local banks to national financial institutions of the highest regard.
It is these smaller banks that find it increasingly hard to stand out among a crowd of much bigger fish. Their mere presence at times becomes completely lost. This is why it is so important for smaller banks to employ bank marketing ideas to attract and keep new customers.
Bank marketing doesn’t have to be expensive and its effects can last a lifetime. Let’s take a look at three of the more common and most effective bank marketing ideas floating around today.
Who doesn’t love getting something for nothing? Many banks discover successful bank marketing by providing customers with free gear and merchandise as a reward for using their institution for their financial needs.
Most bank marketing ideas will begin with a reward or gift when a new customer opens a checking and/or savings account. When trying to attract higher profile clients, banks will have to step it up a bit and offer some more extravagant bank marketing rewards.
In Kentucky, a financial management firm has started rewarding these special clients/individuals with gifts that are hard to refuse, including outdoor excitement like hunting, fishing, paintball and even shopping.
These particular bank marketing ideas allow the bank to hit two birds with one stone. Firstly, clients get that feeling of satisfaction. Secondly, the bank is able to mingle with clients informally and subsequently create some personal rapport.
Effective bank marketing can often be the simplest thing you can imagine. Providing small tokens of appreciation to your customers each day helps to create a trusting and benevolent atmosphere.
Many successful banks give out lollipops to their customers and their kids. Other bank marketing ideas include thinking outside the box and having a box of pet treats for customers who come in with their animals. This measure of bank marketing probably won’t create additional business right away, but will help to establish a longstanding bond and sense of goodwill between the bank and their clients, both for now and the future.
Bank marketing ideas begin and end with signage. In the world of business, out of sight really is out of mind, and although your bank may have your name and logo on the building, there are other ways ensure people know who you are and what you do.